SEO is architecture. Not random blog posts.
We build technical SEO, website architecture, and content operations as one coherent growth system — for mid-market companies, service providers, and local businesses in Krefeld and the DACH region. Clean indexation, predictable visibility, qualified inbound.
- Technical SEO · content architecture · local SEO
- Next.js · semantic HTML · Schema.org · Core Web Vitals
- Based in Krefeld · DACH & EU
Why most SEO projects quietly miss the goal.
Most websites don’t fail at search because they lack content — they fail because architecture, search intent, and the technical foundation are not planned together. People blog without clusters, internal linking or service pages to support the effort. Schema gets added before the pages even crawl cleanly. p24.co plans SEO as a system: technical foundation, information architecture, service and content hubs, local SEO, editorial cadence, and measurement — one maintainable whole, not a list of tips.
Who this is for.
This is not a link-buying programme and not a content factory. It is engineering for visibility — and it fits companies that want to build their website into a long-term growth channel.
Mid-market companies with invisible sites
You have a decent website — but Google does not show it for the queries that drive revenue. You want technical SEO, architecture, and content thought through together.
Service providers and consultancies
You sell expertise that needs explanation. You need service pages, topic clusters, and trust content — not generic blog posts, but pages that actually appear when buyers are deciding.
Local providers around Krefeld & NRW
You want to be found locally in Krefeld, Düsseldorf, Mönchengladbach, or across the Lower Rhine — with a clean Google Business Profile, location pages, and a consistent local SEO foundation.
Companies before or after a relaunch
You are planning a relaunch and don’t want to lose rankings — or you just went live and visibility dropped. We take over the audit, redirect plan, and stabilisation.
Typical SEO problems we solve.
These symptoms show up in almost every audit. Each one has a clear lever — provided technical SEO and content strategy are planned together.
Crawl and indexation issues
Important pages are not in the index. Wrong canonicals, blocked robots directives, soft 404s, thin content, duplicate URLs from parameters. We analyse with Search Console and log files and rebuild crawl paths.
No real website architecture
A list of pages is not architecture. We build hubs, service pages, topic clusters, and an internal linking plan that brings search intent and buying intent together.
Content without search intent
Blog posts no one searches for. Articles unrelated to the business model. We derive content from keyword research, competition, and the sales reality — not from gut feeling.
Weak local visibility
Inconsistent NAP (name, address, phone), weak Google Business Profile, missing location and city pages. For local service businesses in Krefeld and NRW, this is one of the highest-leverage moves.
Poor Core Web Vitals
Slow LCP, unstable CLS, weak INP. Performance is part of SEO — we solve it at the code and infrastructure level, not with plugins.
No measurement, no feedback loop
Rankings without a conversion link, analytics without lead quality. We define events, conversion paths, and reporting that actually drives decisions.
What you actually get.
A p24.co SEO & content engine is a maintainable system. Every component below is an independently hand-overable output — not vague “we’ll do some content”.
1. SEO audit (technical + content)
Crawl, indexation, status codes, canonicals, robots, sitemap, mobile usability, structured data, on-page signals, content inventory, internal linking. Output: a prioritised audit with clear levers and effort estimates.
2. Keyword map & search intent
Research aligned with your business model, competition, and buying stages. Clusters, primary and secondary keywords, search intent per URL. Output: a keyword map that gives every page a clear job.
3. SEO website architecture
Sitemap, hubs, service pages, location and industry pages, topic clusters, internal linking plan, URL logic, breadcrumbs. Output: a robust architecture that scales with the business.
4. Technical SEO baseline
Clean title and description logic, canonicals, hreflang, sitemap, robots, semantic HTML, image pipeline, lazy loading, mobile optimisation, proper status code plan, redirect logic for relaunches.
5. Structured data (Schema.org)
Organization, LocalBusiness, BreadcrumbList, FAQPage, Article, Service, Product — modelled on what really appears in search. Validated with Rich Results Test and Search Console.
6. Content engine & editorial cadence
Topic plan, briefs by search intent, templates for service and hub pages, editorial workflow, publication rhythm, maintenance routine for existing content (refresh rather than throw away).
7. Local SEO Krefeld & DACH
Consistent NAP, optimised Google Business Profile, location pages, review logic, local topic clusters for Krefeld, Düsseldorf, Mönchengladbach, and the Lower Rhine. For services with a clear catchment area.
8. Measurement, Search Console & reporting
Search Console and analytics set up cleanly, conversion events, lead quality, funnel from impression to inquiry. Output: monthly reporting that supports decisions — not wallpaper PDFs.
Process: from audit to growing visibility.
Five phases, clear outputs, predictable time. First effects are measurable after 8–12 weeks; sustainable visibility builds over 6–12 months.
- 01
Discovery & SEO audit
Week 1–2Business model, audiences, competition, technical audit (crawl, indexation, performance), content inventory, competitive gap.
output → Audit report · prioritised levers - 02
Architecture & keyword map
Week 2–4Sitemap, hubs, topic clusters, search intent per URL, internal linking plan, URL structure, redirect logic for relaunches.
output → IA · keyword map · linking plan - 03
Technical implementation
Week 3–6Crawl fixes, indexation, performance, schema, sitemap, robots, hreflang, semantic HTML, breadcrumbs, image pipeline, Core Web Vitals.
output → Technical SEO baseline - 04
Content engine & first hubs
Week 4–10Templates for service and hub pages, briefs, launch of core hubs, internal linking, local SEO location pages.
output → Live hubs · editorial plan - 05
Measurement, iteration, growth
From week 8, ongoingSearch Console, analytics, conversion events, monthly optimisation backlog, refresh of existing content, expansion of further clusters.
output → Monthly reporting · backlog
What “good SEO” means in practice.
We measure SEO not by individual rankings but by a set of quality criteria. Only when these line up does visibility hold.
Clean indexation
Only the right pages are indexed. No soft 404s, no parameter duplicates, no hidden noindex traps, clear canonicals.
Architecture with search intent
Every important URL has a clear job: search intent, cluster, internal linking, conversion path. Not a random list of pages.
Technical SEO as standard
Semantic HTML, Schema.org, sitemap, robots, hreflang, performance, mobile — not an add-on, but part of the codebase.
Content that meets buying intent
Service, hub, and location pages serve real search intent. Blog posts exist only when they support a cluster.
Local SEO with a clear region
Consistent NAP, well-kept Google Business Profile, location pages for relevant cities, local topics — not “SEO for everyone” but for your catchment area.
Measurement over gut feeling
Search Console, analytics, conversion events, lead quality, reporting that supports decisions — not reports nobody reads.
SEO directly with the engineering partner — no outsourcing chain.
p24.co is run by Dimitri Kronich from Krefeld, Germany. SEO is not handed off to external copywriters and a stack of WordPress plugins. It is planned as part of strategy, engineering, and content — which makes decisions faster, levers clearer, and visibility sustainable.
- 01Founder-level communication — a direct line to the decision-maker.
- 02Technical SEO is engineering, not a plugin — we implement it in code.
- 03Based in Krefeld · Lower Rhine · NRW — local SEO with the region in mind.
- 04Reporting that drives decisions — not a 60-page PDF.
- 05Communication in German, English, and Russian.
Frequently asked questions about technical SEO and content engines.
The questions we hear in almost every first conversation — answered briefly and honestly, without marketing varnish.
How long does it take for SEO to show results?
Technical improvements often work within weeks — clean indexation, better Core Web Vitals, and correct schema show up quickly in Search Console. Sustainable visibility from content and hubs typically grows over 6–12 months. So we set clear milestones from day one instead of one big promise.
What is the difference between technical SEO and “normal” SEO?
Technical SEO ensures that Google can actually crawl, render, and understand your pages: performance, semantic HTML, status codes, canonicals, hreflang, structured data, internal linking. Content SEO sits on top. Without the technical foundation, every content investment is uncertain.
Do we even need a blog?
Not necessarily. A blog only makes sense if it supports topic clusters and serves real search queries. For many service providers, service, location, and hub pages matter more than a weekly blog post. We decide based on business model and competition — not trends.
How does local SEO work for Krefeld?
We build a consistent NAP (name, address, phone), maintain the Google Business Profile, create location and city pages for Krefeld, Düsseldorf, Mönchengladbach, and relevant places along the Lower Rhine, manage review logic and local topic clusters. Local SEO is not “one more tag” but its own discipline.
What does the SEO & content engine cost?
A technical SEO audit with prioritised levers sits in the low four-figure range. A fully implemented SEO and content architecture with technical baseline, hubs, and reporting typically sits in the five-figure range, depending on scope. We scope the exact frame transparently after discovery — no open-ended hours.
What happens to our rankings during a relaunch?
With a plan: nothing bad. We handle the crawl, URL mapping, redirect plan (301), structural transfer of hubs, re-indexing strategy, and Search Console monitoring. Without a plan: visibility often drops sharply. That is why a relaunch is always an SEO project, too.
We use WordPress. Can you work with it?
We prefer Next.js for premium sites because technical SEO and performance are easier to control there. We can still audit existing WordPress sites, improve them, and turn them into a clean content engine — or plan a controlled migration path.
Do you offer link building?
Not in the form of bought links or link networks. We build content and architecture that make natural links more likely — and advise on digital PR, partnerships, local directories, and industry media. Slower, but sound.
How do you measure success?
Impressions and clicks (Search Console), rankings for defined clusters, conversion events (inquiries, calls, emails), lead quality (qualified vs. unqualified), and contribution to revenue where tracking allows it. Reporting is monthly and focused on decisions.
Related services and topics
Let’s set up your SEO as a system.
Share a short note about your market, your key services, and your current visibility picture. You’ll get an honest, technically grounded first read — directly from the founder, with no sales layer and no SEO clichés.