A reliable digital partner for the German Mittelstand.
We modernise websites, tools, and processes for owner-led companies across Germany and the EU — without enterprise jargon, without 18-month consulting decks, without buzzwords. Pragmatic, documented, and maintainable for years.
- Strategy · software · AI · SEO under one roof
- Direct with the founder · no account layer
- Based in Krefeld · Germany & EU · GDPR-aware
Why mid-market companies work with p24.co.
The German Mittelstand faces two real problems on digital: consultancies that talk a lot and deliver little — and agencies that sell themes but never build systems. p24.co works differently. We come from engineering, think in processes and ownership, and deliver software, websites, and AI workflows that actually work in operations. You talk directly to the founder — the same person who decides strategically and owns the technical outcome.
Who we typically work with.
We are not an enterprise vendor and not a startup studio. Our sweet spot is established mid-market companies with 20–500 employees that want to professionalise their digital foundation.
Owner-led companies that need to modernise
Leadership knows the digital presence no longer reflects the business — outdated website, manual processes, isolated tools. They want a partner who fixes it in 6–12 months, not in three years.
Manufacturers and B2B service providers
Industry, machinery, wholesale, technical services: strong operational capability, but the website and internal tools have grown organically over years. We bring back structure, maintainability, and visibility.
Family businesses before the next generation
The next generation is stepping in — and needs a digital foundation they can carry forward. We don’t leave a black box behind. We leave documented, hand-overable systems.
Mid-market with a concrete AI interest
You want AI as a real efficiency tool, not as a PR topic — embedded in your real workflows, with clear data-protection and accountability boundaries.
Typical Mittelstand challenges — and the levers we use.
We see these symptoms in almost every discovery conversation. For each, we have a well-defined solution path that fits mid-market structures — not a 50-million enterprise project plan.
Outdated website with no visibility
The site dates from the 2010s, loads slowly, is invisible in Google, and no longer communicates what the company actually delivers today. We build a clean restart with strategy, IA, SEO, and performance — as a sales channel, not a digital business card.
Isolated tools, duplicated data entry
CRM here, Excel there, accounting in a third system, no single source of truth for master data. We design integrations and web tools that bring data together and replace manual transfers.
Manual workflows that eat margin
Quotes, invoices, inbound requests, reports — all handled by hand, each employee on their own system. We automate where automation pays back, and intentionally leave the rest manual.
Legacy software without a clear update path
An old Windows application carries daily operations, but you no longer know who can maintain it. We audit, document, and plan migration or replacement step by step — without big-bang risk.
No clear digital roadmap
Every department wants something; nobody sees the full picture. We deliver a prioritised roadmap with value, effort, and sequence — as a decision basis for leadership.
Uncertainty around AI
You know AI is becoming relevant, but not where it actually creates value and where it only creates risk. We run a focused use-case scan and ship the two or three meaningful cases — with data protection, audit trail, and human-in-the-loop.
Service bundles for the Mittelstand.
p24.co is a fully integrated engineering partner. You can book individual bundles or combine several into a 12-month modernisation programme — the building blocks are designed to fit together.
Premium website with SEO foundation
Strategy, information architecture, design system, Next.js engineering, technical SEO, and launch QA. Your new external presence — and a measurable inbound channel at the same time.
Portals and web apps
Customer portals, supplier portals, self-service tools, dashboards. With auth, roles, a clean data model, and CI/CD — built as a long-term platform, not an Excel replacement.
Internal tools and automation
Workflow tools that replace manual processes in sales, operations, reporting, or HR. We build exactly what your team needs every day — not 80 features that never get used.
AI integration and assistants
LLM-driven assistants, RAG over company knowledge, classification, automated first drafts. Embedded in real workflows, with guardrails, audit trail, and EU-grade data protection.
SEO and content engine
Keyword map, topic clusters, technical SEO, editorial workflow, reporting. Visibility becomes a continuous system — not a one-off campaign.
Maintenance, evolution, operations
A reliable contact for maintenance, hosting guidance, security updates, new features. On request: a monthly maintenance retainer; otherwise project-based.
Modernisation roadmap: from discovery to launch and growth.
We think in 12-month cycles, not five-year enterprise plans. Every phase ships a clear output, has a predictable duration, and offers a decision point for leadership.
- 01
Discovery & as-is analysis
Week 1–2Business model, customer paths, existing systems, bottlenecks, success criteria. Includes a technical audit of the current website, tools, and interfaces.
output → Strategy brief · audit note - 02
Digital roadmap & prioritisation
Week 2–3We evaluate value, effort, and risk for each initiative — and define a prioritised 12-month roadmap as a binding decision basis.
output → Roadmap · decision document - 03
Architecture & prototype
Week 3–6Data model, integrations, design system tokens, interactive prototype of the first pillar (website or tool). Early validation with real users.
output → Architecture · prototype - 04
Build & integration
Week 6–14Next.js frontend, backend, APIs to existing systems (ERP, CRM, DMS), auth, roles, content. Clean component architecture and documented decisions.
output → Build · repository - 05
QA, performance & SEO
Week 14–16Load tests, Core Web Vitals, accessibility, indexing and redirect plan, final content and security review, training material for internal users.
output → Launch checklist - 06
Launch, growth & operations
From week 16Go-live, monitoring, Search Console, internal team training, optimisation backlog. After launch: ongoing care as a retainer or project by project.
output → Growth backlog
What “good” actually means for a mid-market company.
A good solution for a mid-market company is not the one with the most features. It is the one your team can still understand and maintain in five years — even without the original partner.
Pragmatic, not theoretical
We fix the bottlenecks that hurt today — not the ones that look nice in a white paper. Every feature has to justify its cost in hours saved, margin gained, or inbound created.
Maintainable over years
Clean architecture, documented decisions, typed code, automated tests. You are not locked into a single vendor — moving to another partner is possible without starting from zero.
Integration, not island solutions
New tools plug into your existing systems (ERP, DMS, accounting, CRM) — via clean interfaces, with error handling and audit logging.
GDPR and data sovereignty taken seriously
Hosting in the EU, clean data flows, privacy-first analytics or GDPR-configured GA4, AI setups with strict data boundaries — privacy is part of the architecture, not an add-on.
Direct line, not a ticketing queue
You have a single technical contact. Decisions land in days, not weeks. No account-management layer, no anonymous helpdesk model.
Training and handover by default
We train your team on the new systems, document editor and admin workflows, and ship a maintenance guide. You stay in control of your own content and master data.
Direct with the founder — engineering without a sales layer.
p24.co is run by Dimitri Kronich from Krefeld, Germany. You talk directly to the person who thinks strategically and decides technically — no account layer, no translation loss. That matters for the Mittelstand: short paths, binding answers, no “let me check internally”.
- 01Founder-level communication — you talk to the person who decides.
- 02Engineering ownership from day one — no handoff between strategy, design, and code.
- 03Based in Krefeld · Germany & EU — German legal basis, GDPR-aware delivery.
- 04Communication in German, English, and Russian — including international sites.
- 05Clean architecture, documented decisions, long-term maintainability.
Common questions from mid-market companies.
We already use ERP, CRM, DMS. Do we have to replace everything?
No — the opposite. We usually integrate rather than replace. Your existing systems carry the operational business. We build new layers (website, portals, tools, AI assistants) so they plug into your existing systems via clean interfaces. Only when a legacy application is no longer economically maintainable do we plan a step-by-step replacement together.
How quickly do we see first results?
After discovery (week 2–3) you already have a concrete roadmap as a decision basis. The first visible deliverables — prototype, design system, or pilot tool — typically follow in week 4–8. A modernised website is usually live after 6–10 weeks; an internal tool, depending on scope, after 8–16 weeks.
What does modernisation typically cost for a mid-market company?
A premium website with SEO foundation typically sits in the five-figure range. Web apps and internal tools land between roughly €25k and €120k, depending on scope. AI integrations with a clearly scoped use case start at around €15k. We define the exact scope transparently after discovery — without surprise follow-up costs.
How do you involve our team?
Discovery and roadmap run together with your leadership and the relevant departments. During build and launch we typically work with a small steering group (3–5 people) and train operational users at the end. We don’t want to become an external knowledge silo — your team should be able to run the systems themselves.
What happens to our existing website or tool?
During discovery we map what stays, what is migrated, and what is replaced. For websites we plan a clean redirect map (301s) to preserve SEO value. For internal tools we plan data migration, parallel operation, and a clear cutover — no big-bang.
We take GDPR and IT security seriously. How do you handle that?
EU hosting (typically Azure or comparable European providers), data-minimising architecture, privacy-first analytics or GDPR-configured GA4, explicit permission models, audit logs. For AI integrations we keep clear data boundaries — your company data does not end up in third-party training sets. Privacy is part of the architecture, not an add-on.
We have had bad experiences with agencies. How is p24.co different?
At p24.co you talk directly to the founder — not to an account manager forwarding messages. Strategy, design, and engineering run without internal handoffs. We deliver running code instead of PowerPoint concepts, documented decisions instead of verbal promises, and systems you can continue to operate without us.
We don’t fully know what we need yet. Can you still help?
Yes — that is often the starting point. We begin with a structured discovery conversation (one to two sessions) to map as-is, target, and bottlenecks together. The output is a prioritised roadmap you can use as a decision basis — even if you continue internally or with a different partner.
Related services and topics
Let’s talk about your modernisation.
Tell us briefly where your company stands today and which bottleneck hurts the most — website, internal tool, process automation, or AI. You will get an honest, technically grounded view directly from the founder, with no sales layer in between.